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It's Beggin'!
One of this generation's most recognized pieces of advertising, Beggin' set industry records for both efficacy and awareness.  As its creator – and dog's voice – I've had the pleasure of seeing this cult classic catalyze  bring joy and laughter to pet parents and bacon lovers everywhere (particularly Al Roker). 
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Big ideas for small dogs.
For this account I led creative teams from three different agencies to bring the brand back to the marketplace and we did so in award-winning mighty fashion.