It's Beggin'!
One of this generation's most recognized pieces of advertising, Beggin' set industry records for both efficacy and awareness.  As its creator – and dog's voice – I've had the pleasure of seeing this cult classic catalyze  bring joy and laughter to pet parents and bacon lovers everywhere (particularly Al Roker). 
Big ideas for small dogs.
For this account I led creative teams from three different agencies to bring the brand back to the marketplace and we did so in award-winning mighty fashion.